I am Lena Fahlbusch and I have been working for Popken Fashion Group since 2014. After finishing my work-study program I was taken on in the Online-Marketing department and was responsible for social media and looking after influencers. Since October 2019 I have been the campaign manager of the #iamjustright campaign (#ichbinrichtigso campagin) of Ulla Popken and still responsible for our influencer club.
Working in campaign management, I am responsible for ensuring that the branding strategy of Ulla Popken is adhered to across the full range of media channels; i. e. our stores, the catalog, our landing page as well as the online marketing channels. I am currently looking after 26 influencers, who collaborate with us on a monthly basis. I have to send out monthly briefings and outfits, monitor and evaluate the co-operations.
I enjoy working for Popken Fashion Group because my area of responsibility is very diverse and exciting. I am very grateful for having been given the chance of taking on responsibility right after I had finished my work-study program. In addition, I have great colleagues who I look forward to seeing every day.
Would you also like to be a part of Popken Fashion Group? Check this out:
Jobs