Each brand - a statement on its own

At the heart of a fashion enterprise are its brands. With Ulla Popken, GINA LAURA, JP1880 and Studio Untold, we have four powerful labels that cater to the various tastes and preferences in our portfolio. All of them are united in terms of stylish design, high quality of product, perfect fit, and their value for money.

Ulla Popken

Every month, the fashionable all-rounder comes out with a new trendy assortment of outfits in sizes 14 to 40 - for everyday and any occasion.


Our Nordic label is inspired by the fair and stormy weather on the coast. In sizes S to XL, Laurasøn offers high-quality, beautifully finished all-weather fashion with everyday details and is made with a special, Nordic design approach.

Studio Untold

The young fashion label for urban fashionistas in sizes 14 to 26 is inspired from looks found in clubs and streets all over the world.


JP1880 is the menswear label of Popken Fashion GmbH. The monthly changing lines in sizes L to 8XL offer the perfect mix of trends and classics.