Female Popken Fashion Group model wearing a brown scarf in front of a waterfall

On The Plus Side

Popken Fashion Group combines the brands Ulla Popken, GINA LAURA, Studio Untold, and JP1880 all under one roof. A vertical business structure, grown steadily over many years, as well as the more and more differentiated multi-channel strategy have been the decisive factors for our expansion up to this point. Teamed with our skilled know-how about fashion and proper fits, innovative spirit, keen sense for trends, and customer accessibility, we have an ideal basis for future success.

Red haired Popken model in a jacket with floral print.

Our Mission

Everyone has the right to feel fabulous, regardless of superficial beauty standards and traditional collar sizes. After all, true beauty and real style is ultimately a question of attitude. And fashion is just a means to express oneself to the outside world. We allow women and men to personify themselves the way they want. Uncompromising, trendy, and style-conscious.

From Small Textile Company to Fashion Group

In early 2012, Ulla Popken GmbH and GINA LAURA GmbH & Co. KG merged under the umbrella of Popken Fashion Group. Getting there has been strongly imprinted by demanding challenges, wonderful people, a strong family commitment, and great visions. Small overview of important milestones.

  • 1880

    Johann Popken establishes Textilhaus Popken in Hameln / Germany.

  • 1968

    Friedrich Popken, grandson of Johann Popken and his wife Ursula open the first maternity specialty shop Mami & Baby in Oldenburg.

  • 1977

    Klaus Dirks establishes Buddelei-Mode GmbH & Co. KG A fast growing network of branch offices forms.

  • 1977

    A nationwide chain of stores and a mail-order business are set up. In addition, Ulla Popken starts as franchisor.

  • 1986

    First test of sending plus sizes by mail order look promising.

  • 1987

    Ulla Popken - Young Fashion starting at size 12 and up is registered into the Commercial Register. The first ten Ulla Popken stores open in the same year.

  • 1991

    Extension of business activities and the first of many expansions.

  • 1993

    Astrid Popken, daughter of Friedrich and Ulla Popken, and her husband Thomas Schneider establish Ulla Popken Ltd. in the U.S.

  • 1998

    Relocation to the current location and the heart of the company in Hahn-Lehmden.

  • 1999

    Launch of Ulla Popken online shops.

  • 2008

    Generational change: Thomas Schneider takes over the management of the Ulla Popken GmbH in Germany.

  • 2010

    Launch of GINA LAURA online shops.

  • 2011

    The menswear label JP1880 is introduced by mail order. The first JP1880 stores open in the same year.

  • 2011

    The increasing internationalization of the label requires that the name "Buddelei", which is strongly connected to northern Germany, be changed. Since then, the private label is marketed under the name GINA LAURA.

  • 2012

    Establishment of the Popken Fashion Group. After the acquisition of GINA LAURA GmbH & Co. KG, the brands Ulla Popken and GINA LAURA are united under the umbrella of the Popken Fashion Group.

  • 2015

    Establishment of Young Fashion Labels Studio Untold.

  • 2018

    Expansion of Logistics in Hahn-Lehmden to become a fully digitized Logistics center to meet tomorrow's challenges.