Proven Formulas for Success

With approximately 600 affiliates in more than 30 countries, we are used to challenges and pitfalls that come with setting up new stores. We use our extensive know-how, accumulated in our long-standing branch business, to support our partners during planning, realizing and managing their own concept.

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Discover the Ulla Popken Online Showroom, where we present you a selection of the highlight articles in January-March. Click on any item to see the article details or to place your order, after a registration on the B2B plattform Divarto.

Inside of Popken Fashion Group partner store

The Concept of Franchising

Popken Fashion Group offers their partners a sophisticated franchise concept, which can be applied all over the world. As independent entrepreneurs, the franchise markets one of the three trend labels, Ulla Popken, GINA LAURA or JP1880 in their mono brand stores - with a minimum of 130 m². The franchise stores of Popken Fashion Group are located in cities with a high level of purchase power, in prime and highly frequented locations, surrounded by a suitable competitive environment.

STUDIO UNTOLD selection at a partner store

Also Superb as Shop-in-Shop

In the form of a partnership, we pass our experience, gathered from managing approximately 600 stores, on to shop-in-shop areas. Here, on a sales area of at least 30m², pre-selected items of the respective brand collections are offered. Shop-in-shop areas by Popken Fashion Group can be found in highly-frequented buildings and cities with a high level of purchase power. The sales floors are situated right on the main travel path or at the entrance area of the respective department and are clearly defined.

Close-up of JP1880's clothes rack

Services Made to Measure

We are always available to support our business partners. From shop design, to marketing, to financing. With the help of made to measure solutions, individual local conditions can be used to their best, franchise partners can impress with their stores in prime locations, and shop-in-shop partners can develop their full potential as multi-brand textile entrepreneur.

Changing room of a Popken partner store

Transparent investments

We take a look at the big picture - from beginning to end, also in financial terms. We firmly believe in transparency - about one-time investments, such as store construction and furnishings including decoration, one-off franchise fees and expected operating costs. The most important info for partners first: The higher your degree of cooperation, the more favorable your terms.


Marc Brocato

Marc Brocato

Head of B2B T: +49 (0) 4402 799 273 F: +49 (0) 4402 799 298 M: