In Global Demand

Popken Fashion Group is an internationally-operating, family-run fashion company specializing in plus size fashion. The collection of our five brands Ulla Popken, Laurasøn, Studio Untold, HAPPYsize and JP1880 are being sold in approximately 200 stores, as well as through our online shops with 2,000 employees in over 30 countries.


We realized early on that top-quality fashion is not just for average people. Our desire for sophisticated fashion beyond the classic model sizes, led us to developing a business, which at the time, was unheard of. Today, the collections of our four brands are well-known for their great fashion appeal, perfect fit, keen sense for trends, highest quality, and their value for money.

The Popken Manifest

Facts and views on the mission, vision, corporate and brand strategy, as well as the corporate culture of the Popken Fashion Group.


Apart from our high standards in terms of our fashion, our designs and trends, a responsible resource management and a fair cooperation among everyone involved is very important to us. Being well-dressed is not just a question of outward appearance but a matter of inner values. We assume:

  • responsibility as an employer

  • social responsibility as a client

  • responsibility as a regional company

  • responsibility for highest quality