Happy Size – Europe’s Plus Size Marketplace
Happy Size is the marketplace for plus-size fashion – and since January 2024, part of the Popken Fashion Group.
What started as an online shop was transformed into a marketplace with external brands in just 330 days. Today, Happy Size offers a unique shopping experience for women up to size 68 and men up to 8XL – with a focus on fit, variety, and style.
Our Mission: Plus Size Without Compromise
Happy Size stands for fashion that doesn’t hide but makes you visible. It’s for people who know what they want – who shop not by size but by style. Whether basics or statement pieces: our customers will find a world where choice never ends and the perfect fit begins.
The Largest Brand Variety in the Plus Size Segment
At Happy Size, exclusive in-house brand expertise meets strong partner brands – providing maximum choice in larger sizes. Our in-house brands for women include Angel of Style, MIAMODA, Studio Untold, Laurason, and Ulla Popken with all its sub-labels. In menswear, brands such as MEN+, Boston Park, STHUGE, and JP1880 are popular. The German assortment is complemented by select external brands like Miss Mary of Sweden, KAFFE Curve, Jan Vanderstorm, Charles Colby, and CASAMODA.
More Than Just Fashion
Happy Size is not just an online marketplace – it’s an attitude. We celebrate diversity, confidence, and a true-to-size fit. Our fashion is complemented by stylish campaigns, influencer collaborations, and inspiring content on Instagram, TikTok & more – creating a positive plus-size lifestyle experience.
